The Science Behind Strong Writing [Video]

In his article “The Science Behind Strong Business Writing,” writing coach Bill Birchard talks about how to make your writing more enjoyable to read.

He writes: “Whether it’s a succinct declarative statement in an email or a complex argument in a report, your own writing has the potential to light up the neural circuitry of your readers’ brains. (The same is true if you read the words to an audience.) The magic happens when prose has one or more of these characteristics: It’s simple, specific, surprising, stirring, seductive, smart, social, or story-­driven.”

Let’s dig into the first three characteristics and talk about why they can make your writing stronger.

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Adapted from “The Science of Strong Business Writing,“ by Bill Birchard.