Ideas That Stick with Advertising Legend Lee Clow | A Bit of Optimism

Apple’s “1984” commercial, the Energizer Bunny, and the launch of Air Jordans all have one thing in common. They’re all creations of legendary ad man Lee Clow.

As creative director of Chiat/Day, Lee spent decades making work that transcended advertising and became cultural icons. He shared a close relationship with Steve Jobs, and his Think Different campaign revitalized Apple, transforming it into the brand we recognize today.

As someone whose career started in advertising, Lee’s a hero of mine, and I was thrilled to sit down with him. He shares the entertaining stories behind his most iconic work and some insights into Steve Jobs’s leadership, his rare ability to fearlessly embrace creativity.

This…is A Bit of Optimism.

For more on Lee and his work, check out:

Apple’s “1984” Macintosh commercial (https://youtu.be/VtvjbmoDx-I?si=cTeIccGMYYmlSw_l)

Lee in the Creative Hall of Fame (https://www.oneclub.org/hall-of-fame/-bio/lee-clow)

See omnystudio.com/listener for privacy information.

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Simon is an unshakable optimist. He believes in a bright future and our ability to build it together.

Described as “a visionary thinker with a rare intellect,” Simon has devoted his professional life to help advance a vision of the world that does not yet exist; a world in which the vast majority of people wake up every single morning inspired, feel safe wherever they are and end the day fulfilled by the work that they do.

Simon is the author of multiple best-selling books including Start With Why, Leaders Eat Last, Together is Better, and The Infinite Game.

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Simon’s books:
The Infinite Game: https://simonsinek.com/books/the-infinite-game/
Start With Why: https://simonsinek.com/books/start-with-why/
Find Your Why: https://simonsinek.com/books/find-your-why/
Leaders Eat Last: https://simonsinek.com/books/leaders-eat-last/
Together is Better: https://simonsinek.com/books/together-is-better/

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