How one nonprofit is turning to AI to help boost women’s financial literacy [Video]

Most Americans consider money to be a private topic, and women are among those most reluctant to engage in financial conversations.

But not asking the questions they need help with can hold them back financially, experts say.

One women-focused nonprofit has launched a new way to help them get faster answers to their queries through the use of an online AI chatbot.

The organization, Savvy Ladies, was founded more than 20 years ago by Stacy Francis, a certified financial planner and president and CEO of Francis Financial in New York City.

After seeing her grandmother stay in an abusive situation because she lacked financial resources, Francis created the nonprofit with the goal of helping other women avoid similar situations.

The new chatbot — provided through Microsoft Copilot — allows visitors to the Savvy Ladies website to type in their financial questions and receive immediate answers curated from the website’s content written by CFPs and other …