Absa Bank launches money matters initiative to bolster financial literacy among the youth [Video]

In a move to address critical gaps in financial literacy among Ghana’s youth, Absa Bank Ghana has unveiled its Money Matters Initiative.

Launched at a well-attended event in Accra, the event aims to equip Junior and Senior High School students with essential financial knowledge and skills to navigate today’s complex economic landscape.

The Money Matters initiative addresses an urgent need for enhanced financial education in Ghana. It offers a curriculum developed in collaboration with the Ghana Education Service, the Young Investors Network, and the National Banking College. This curriculum includes practical financial skills like budgeting, saving, and investing.

“Financial literacy is about more than just understanding numbers; it is about making informed financial decisions that can transform lives,” said Adolph Kpegah, the Interim Managing Director of Absa Bank Ghana, at the event launch. “The programme is designed to demystify financial concepts, making them accessible and relatable to young minds.”

The …