A trio of young female entrepreneurs, all aged 22, have been recognised with a prestigious business award for their efforts to combat period poverty by creating affordable underwear.
Sarah Bailey, Aurusha Kharas and Anushka Mahesh are the brains behind The Even Project, a company that has developed reusable period pants costing just £4, a significant reduction from the typical price tag of £27.
Although their product won’t hit the market until March 2025, they’ve already secured 44,000 pre-orders from NGOs, refugee camps, and humanitarian organisations.
Their innovative approach has earned them a £15,000 prize as one of the winners of the Santander X UK Awards 2024.
Sarah commented: “We are very much accidental entrepreneurs. Even when we started working together, we never expected it to spin out into a business.”
The company, established in 2022, initially aimed to persuade businesses to lower the cost of period products through grassroots advocacy. …