When Beyoncé took her “Renaissance World Tour” abroad in 2023, stories of Americans flying to Paris and Hamburg, Germany, to see the “Break My Soul” singer live — and save hundreds or even thousands of dollars in the process on tickets — made headlines.
Travel-centric content creator Mercedes Arielle saw an opportunity. Not only did she secure tickets to see Queen Bey in Stockholm for the May 10, 2023, tour opener, but she also wanted to tell her nearly 200,000 followers how they could get in on the deal too.
When tickets went on sale, the Dallas-based entrepreneur posted a tip on her Instagram and TikTok in February 2023 for securing lower-priced international tickets to the superstar’s concerts. She told Yahoo Entertainment her tip was “a contributing factor of why 50% of the Swedish ticket sales to go see Beyoncé [in Sweden] were … Americans specifically.”
Arielle, who is also known by her handle Calculated Opulence, has an audience that …