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For the Rucker sisters, hair care is a family affair. Inspired by their mother’s passion for natural hair treatments, the sisters drew from their Southern heritage to launch a product line of their own. Ellen Rucker Sellers and Ione Rucker Jamison join the Mompreneurs podcast to discuss the rich legacy behind their company, Rucker Roots, and how family has been the bedrock of their business. With six children between the two mothers, their success did take a village.

Ellen and Ione are the founders and CEOs of Rucker Roots, a natural hair care company with a celebrated product line on the shelves of major retailers like Target, Walmart and more. Healthy hair is at the core of the company’s mission and it has proved to be a formula for success. From being featured on major platforms like the Allure Best of Beauty Awards, Good Morning America and InStyle, Rucker Roots has …