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Small Business Marketing

How Not To Be A Victim To Deep Unwanted Emotions with Susan Choi || Episode 150 [Video]

Looking to take action in your business? Listen to Episode 144 and start getting DM’s asking to work with you in 7 days from now – https://brandonlucero.com/ep144In this episode, I’m sitting down with a New Generation Mastery Coach, Susan Choi, who helps sensitive leaders, executives, and entrepreneurs learn how to achieve emotional and identity mastery. And, especially since the past few years have been intense for everyone, she’s sharing how to deal with difficult emotions. What’s tricky is sometimes we’ll make decisions based on “unseen” emotions and never even know it. This can lead to stress or feeling stuck – and we don’t want this for you! So tune in and discover how to see emotions instead of feeling them, if unseen emotions are getting in your way, a process for dealing with emotions you’re experiencing, and how you can bring this practice into your family for healing as well. There are several ways to get stuck in an emotion and Susan’s insight and coaching is incredibly helpful. You’ll even hear me work through an unseen emotion I had no clue I was holding onto… Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Lack Of Understanding Leads To Terrible Marketing || Episode 149 [Video]

Looking to take action in your business? Listen to Episode 144 and start getting DM’s asking to work with you in 7 days from now – https://brandonlucero.com/ep144We recently wrapped up our incredible 3-day mastermind with our New Generation Mastery students. One thing that became very clear to me after spending these days with our students was the lack of understanding about who they’re truly helping and how they’re helping them, which leads to terrible marketing in your business. Many entrepreneurs think “Okay, I have this certification, I know how to do X, Y, and Z” then they focus on a solution like transforming someone’s life or helping someone eat healthier. But how do you differentiate yourself? In this episode of the podcast, I’m digging into how to improve your marketing with understanding. Listen in and discover the four understandings needed for better marketing, how to stand out in an oversaturated market, two interesting things from our top-performing ads, plus updates on our company!Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Everyone Is Replaceable, But You Don’t Have To Be || Episode 147 [Video]

Everyone is replaceable, including you and me. I’m certainly replaceable. And, not just in my industry, but in my kids’ life, my marriage, my friendships, etc. It’s important to recognize this and not take anything for granted. And, when it comes to running your business, keeping this top of mind helps you stand out. So, how do you stand out? How do you keep the edge and become irreplaceable? In this episode, I’m sharing how to stand out and be irreplaceable in your industry. Listen in and learn the easiest way to stand out in your space, what not to do, what happens when you don’t honor your dharma, and where I spend most of my time to maintain the edge. Plus, I’ll share the three areas to identify if you are irreplaceable in your space. This is the same teaching I use with my students inside my programs. Because, the truth is, if you don’t step up, someone else will at some point. So, why not you? Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Growing an Online Evergreen Business to 7 Figures with Nicole Culver || Episode 145 [Video]

What if you could make selling easier, faster, and even more fun? Because as an expert in your field, I’m going to assume selling isn’t your favorite thing to do, likely because you’re good at what you do and are more focused on those expert skills! Well, that’s what today’s guest noticed with their clients.On this episode, I’m joined by Nicole Culver who, with her husband, helps experts get weekly sales on evergreen but without the old-school automated type of webinar evergreen. They created a unique model based on buying behavior to bring in the 15% who are ready to buy NOW repeatedly. Tune in to hear Nicole and I chat about their proven evergreen model, how much I spent on ads for customers who didn’t convert and what we’re going to do about it, astounding client results and examples from entrepreneurs ready to change the world, and authentic, unscripted ways to sell that are easier, faster, and more fun than the typical launch model.In 2016, Nicole would’ve said it takes 9 months for her audience to buy. Using this model, she’s making sales in one week. This is a huge difference in sales for any business and you can learn all about it in this episode.Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Small Business Marketing

How To Create Persuasive Webinars That Pull People In || Episode 144 [Video]

A question that I get all of the time once people figure out their messaging is how to incorporate it into strategy. Earlier this year we did our first live launch using ONLY webinars and workshops. I wasn’t sure how it was going to do and it felt like a big risk. Well, it did over a million dollars in sales and it was way less stress, less work, and had huge engagement.So in this episode, I’m going to give you an overview of how we integrate our most effective messaging into webinars, live trainings, ads, and more! Listen to the latest podcast episode to discover how to craft the perfect webinar title, how to capture their attention in the first 5-10 minutes, my unique five-step method for drawing your audience in and making more sales, and the biggest mistake entrepreneurs make when teaching in a webinar that kills sales. The goal of this episode is for you to take action, so once you do, let me know!If you’re looking for another episode where you can take immediate action and start seeing results, check out episode 142 and get our free guide on how to get DMs asking to work with you in 7 days from now – https://brandonlucero.com/ep142Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com