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Small Business Marketing

The Truth About Advertising on NextDoor [Video]

I have managed a healthy five figures on the NextDoor Ad Center for various types of businesses all over the USA. I’ve learned A LOT about advertising on NextDoor and wanted to share my findings with their team, so I invited myself to their conference room. I heard the video circling around but haven’t heard anything since. So, I decided to record what a discovery call with me is like when you consider advertising on NextDoor. Many business owners find me on YouTube and request to meet with me about advertising on NextDoor. Every single one of them can tell you I have been transparent about my experience and return on ad spend. Here is basically what I tell prospects about advertising on NextDoor. Watch the full video here: https://youtu.be/WpbJu3zrW6MDo you regularly utilize the LinkedIn article feature? Keep reading to learn how you can share a link to your newsletter page with your new connections.Start by navigating to your activity section by filtering activities by “Articles” and click an article in the newsletter group you’re interested in. You can then find the details of the newsletter group at the top of your selected article.Click here and it will bring you to the main newsletter page that has a list of all the “editions” you’ve sent out throughout the time you’ve had this newsletter group. From this main page, you can see a “Share” button underneath the author name of that specific newsletter. Click share and select the “Copy link” option in the dropdown.Another way to share your newsletter link is to simply copy your browser URL from that main page. And you can now use this link to share your newsletter with new clients via email or social media channels or directly in LinkedIn via messages. Speaking of which – sub to my LI newsletter: https://www.linkedin.com/newsletters/local-business-marketing-tips-6928407746144813056/Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Local Business Hotline, digital marketing support for local business owners. âś… Hire me as your local business marketing ally: https://www.digitalsargeant.com/local-business-digital-marketingâś… Want expert local business digital marketing support without paying agency fees and pricing? Join the Local Business Hotline at www.localbusinesshotline.comâś… More free digital marketing advice at www.digitalsargeant.comâś… Enhance your YouTube SEO with TubeBuddy! Purchase through this affiliate link: https://www.tubebuddy.com/DigitalSargeantâś… Schedule posts on Google My Business + more with Publer! Publer affiliate link: https://publer.io/DigitalSargeantFollow me on all social media: @digitalsargeantPS: This entire video was made from my iPhone!#NextDoor #LocalBusiness #JenniferSargeant

Categories
Small Business Marketing

The Best Advertising Objective on NextDoor (My Opinion) [Video]

Since managing a healthy 5-figure budget on NextDoor (using the NAC) and with a diverse set of vertical markets, I have discovered that awareness objectives work best for local businesses targeting a specific city. NextDoor, in my experience, has not been able to deliver conversions in the fashion of someone clicking through to a website and filling out the form. A conversion metric on the website using NextDoor’s Pixel and codes, Google Tag Manager and Google Analytics. I have found that conversions from NextDoor typically happen as a by-product of awareness campaigns. Most conversions occur in the nature of a phone call time after seeing the ad, contacting the company days later, or re-visiting the website. My theory is that the algorithm doesn’t do a good enough job of being able to target people who will make a specific action because the same size is, in nature, smaller. So, having the mindset of ND ads can produce 5 leads a day can lead to false expectations. However, the mindset of awareness objective and billboard-style advertising sets the expectations more accurately as conversions are typically a by-product of the campaign. There are 2 specific examples to share: 1. Awareness: NC tree timing business closed 7 leads from August – October, spent less than $1k, 76k impressions, 195 clicks to the website2. Conversion (lead submission): Flooring Company, 1 conversion (which can’t be identified so may be fake), spend $5k Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Local Business Hotline, digital marketing support for local business owners. âś… Hire me as your local business marketing ally: https://www.digitalsargeant.com/local-business-digital-marketingâś… Want expert local business digital marketing support without paying agency fees and pricing? Join the Local Business Hotline at www.localbusinesshotline.comâś… More free digital marketing advice at www.digitalsargeant.comâś… Enhance your YouTube SEO with TubeBuddy! Purchase through this affiliate link: https://www.tubebuddy.com/DigitalSargeantâś… Schedule posts on Google My Business + more with Publer! Publer affiliate link: https://publer.io/DigitalSargeantFollow me on all social media: @digitalsargeantPS: This entire video was made from my iPhone!#NextDoor #LocalBusinessAdvertising

Categories
Small Business Marketing

The Best Advertising Objective on NextDoor (My Opinion) | Part 2 [Video]

Since managing a healthy 5-figure budget on NextDoor (using the NAC) and with a diverse set of vertical markets, I have discovered that awareness objectives work best for local businesses targeting a specific city. NextDoor, in my experience, has not been able to deliver conversions in the fashion of someone clicking through to a website and filling out the form. A conversion metric on the website using NextDoor’s Pixel and codes, Google Tag Manager and Google Analytics. I have found that conversions from NextDoor typically happen as a by-product of awareness campaigns. Most conversions occur in the nature of a phone call time after seeing the ad, contacting the company days later, or re-visiting the website. My theory is that the algorithm doesn’t do a good enough job of being able to target people who will make a specific action because the same size is, in nature, smaller. So, having the mindset of ND ads can produce 5 leads a day can lead to false expectations. However, the mindset of awareness objective and billboard-style advertising sets the expectations more accurately as conversions are typically a by-product of the campaign. There are 2 specific examples to share: 1. Awareness: NC tree timing business closed 7 leads from August – October, spent less than $1k, 76k impressions, 195 clicks to the website2. Conversion (lead submission): Flooring Company, 1 conversion (which can’t be identified so may be fake), spend $5k Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Local Business Hotline, digital marketing support for local business owners. âś… Hire me as your local business marketing ally: https://www.digitalsargeant.com/local-business-digital-marketingâś… Want expert local business digital marketing support without paying agency fees and pricing? Join the Local Business Hotline at www.localbusinesshotline.comâś… More free digital marketing advice at www.digitalsargeant.comâś… Enhance your YouTube SEO with TubeBuddy! Purchase through this affiliate link: https://www.tubebuddy.com/DigitalSargeantâś… Schedule posts on Google My Business + more with Publer! Publer affiliate link: https://publer.io/DigitalSargeantFollow me on all social media: @digitalsargeantPS: This entire video was made from my iPhone!#NextDoor #LocalBusinessAdvertising

Categories
Small Business Marketing

Missing Features on NextDoor | Part 1 [Video]

It isn’t possible to add admins on NextDoor – a nightmare of managing multiple business profiles! There are many benefits to leveraging NextDoor Business Profiles but managing multiple accounts is a nightmare! As someone who manages many NextDoor business profiles – I have to login and logout each time. Additionally, you can post to NextDoor on behalf of your business but they don’t have a scheduling tool – so it makes the dashboard clunky! Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Local Business Hotline, digital marketing support for local business owners. âś… Hire me as your local business marketing ally: https://www.digitalsargeant.com/local-business-digital-marketingâś… Want expert local business digital marketing support without paying agency fees and pricing? Join the Local Business Hotline at www.localbusinesshotline.comâś… More free digital marketing advice at www.digitalsargeant.comâś… Enhance your YouTube SEO with TubeBuddy! Purchase through this affiliate link: https://www.tubebuddy.com/DigitalSargeantâś… Schedule posts on Google My Business + more with Publer! Publer affiliate link: https://publer.io/DigitalSargeantFollow me on all social media: @digitalsargeantPS: This entire video was made from my iPhone!#NextDoor #LocalBusinessAdvertising

Categories
Small Business Marketing

Missing Features on NextDoor | Part 2 [Video]

The Lite version is supposed to make it easier for someone who isn’t an ad buyer be able to launch ads. However, in doing so, they removed elements of the process that make the advertising experience meh and the results even worse. Hi, Jennifer Sargeant here, local business digital marketing expert. I am the founder of Digital Sargeant, a local business digital marketing agency, and Local Business Hotline, digital marketing support for local business owners. âś… Hire me as your local business marketing ally: https://www.digitalsargeant.com/local-business-digital-marketingâś… Want expert local business digital marketing support without paying agency fees and pricing? Join the Local Business Hotline at www.localbusinesshotline.comâś… More free digital marketing advice at www.digitalsargeant.comâś… Enhance your YouTube SEO with TubeBuddy! Purchase through this affiliate link: https://www.tubebuddy.com/DigitalSargeantâś… Schedule posts on Google My Business + more with Publer! Publer affiliate link: https://publer.io/DigitalSargeantFollow me on all social media: @digitalsargeantPS: This entire video was made from my iPhone!#NextDoor #LocalBusinessAdvertising