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Small Business Marketing

Building A Business Bringing Entrepreneurship To High Schoolers with Samantha Asante || Episode 158 [Video]

[FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist – https://pages.brandonlucero.com/7-figure-webinar-guide If you’ve been a follower of mine for any amount of time, you probably know I’d love to see entrepreneurship taught in high schools. I’m a huge advocate of providing more opportunities to kids after high school (other than college). And on this episode of the podcast, I’m speaking to someone who’s creating change now!Tune in and meet Samantha Asante from LaunchX, a high school entrepreneurship program that provides business education to young students. In fact, during the program, they launch revenue-turning businesses. Graduates of the program have been seen on Shark Tank, and one student project went from zero to $22,000 in revenue in just five weeks. Listen in and discover the behind-the-scenes of the LaunchX program and its success, the shift in society toward entrepreneurship and what this means for our kids, and business insights for growing in 2023.Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

5 Truths About The Course Based Business || Episode 157 [Video]

[FREE GUIDE] Learn My 7-Figure Webinar Strategy To Breakthrough Your Sales Plateau And Fill Your Waitlist – https://pages.brandonlucero.com/7-figure-webinar-guide While there are many positives to owning a course-based business, it’s far from easy. When I first got started in this space, I thought it would be easy. I imagined a funnel you turned on once and barely had to revisit where sales came with ease and customers were anonymous. Spoiler alert: It’s nothing like that, and it’s not easy. With that being said, on this episode I’m sharing the need-to-know truths about a course-based business that I’ve discovered after 8 years in the industry and building a multi-million dollar business. If you’re a digital course creator, or are interested in building a course-based business, then listen in and discover 5 truths (both good and bad) about building a course-based business, the biggest problem in the space affecting entrepreneurs right now, why being the best at what you do doesn’t mean you’ll make more sales, and what REALLY sells.Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

Overcoming Millions Of Haters and Not Getting Canceled With Jennifer Hale || Episode 156 [Video]

If you want to have a powerful message, you need to be a powerful person, even in the face of adversity. And today’s guest, voice actress and business owner Jennifer Hale is the perfect example. Just a few years ago, she went through a pretty big ordeal with a “hater” online about something that wasn’t even true (and because of an NDA… she couldn’t say a word about it on social). It hit the range of millions and millions of people, it’s one of the worst cases of hate I’ve seen a student go through, and yet it didn’t shake her or steal her power. Though it did affect her… and we’ll talk about it during this episode. Listen in and discover the best way to react to “haters” and maintain your personal power, one of the easiest ways to recognize when you’re losing personal power, how to combine empathy and kindness while standing your ground, and the “divine spark” you share when you’re working in the highest and best part of yourself.Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

My 3 Favorite Sales Techniques In Messaging || Episode 155 [Video]

Your messaging, first and foremost, should be profitable. While it’s great to be clear and communicate exactly what you’re selling… your messaging, most importantly, should be designed to drive sales. In fact, great messaging helps you both close customers and grow your business. If people aren’t reaching out to work with you before you pitch, then don’t miss this episode. I’m sharing my three favorite sales techniques in messaging so you can bring in more sales with ease. Clarity, strong communication, and deep connection also come along with these techniques and I’ll share more about how in the episode! Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

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Small Business Marketing

The Top 8 Business Lessons I Learned in 2022 || Episode 154 [Video]

This year brought lots of change for me and my business. For us, our amazing integrator, Taylor, left the business (on wonderful terms), I moved from my home state to Arizona, we shifted the business to a high-ticket evergreen model, and we’re trying things we never did before. If you had told 2021 Brandon all this would happen, I can’t say I would have believed you!  But it left me with a lot of powerful lessons I learned in 2022 that have made me so much stronger. In honor of the new year, I wanted to review 2022 by bringing you my top 8 business lessons learned through it all. Tune in and learn 8 powerful business lessons I learned, why we’re shifting in my business and how I knew it was time, how to move from a mindset of “go-go” and “more-more” to peace with where you are, and the best way to gain momentum in business. Each of these lessons is a huge blessing and has given me so much more personal power. I can’t wait to hear your thoughts on this episode and the lessons you’ve learned this past year!Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com

Categories
Small Business Marketing

Profitable Lessons We Learned After Spending $1.1 Million In Ads || Episode 153 [Video]

Over the past four years, we’ve focused more on paid ads than we have on growing organically. While I love organic growth (and believe you must have both organic and paid in your business for optimal results), paid ads will help you scale faster. In fact, we’ve spent over $1.1 million on ads, scaled quickly, and learned tons of valuable lessons along the way. This episode is dedicated to breaking down what lessons we learned and how you can accelerate your growth with ads, too. Listen in and discover how we 10x’ed our ad effectiveness from 2019 to now, why I don’t love surveys and how I pull information instead, how to bring in the most qualified leads you’ve ever had, and my favorite ways to shift perspective in your ad copy. Over the years, our ads have gotten significantly more effective and it’s because of the methods, processes, and messaging I share in this podcast episode. Ready for better ads in your business? Let’s get started! Find me on: IG: @iambrandonluceroFacebook: https://www.facebook.com/IAmBrandonLuceroWebsite: https://www.brandonlucero.com