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Women in Business

Leadership advice from women in digital marketing [Video]

This is My Best Advice, a series that asks advertising experts to share key learnings from their career journeys, the best advice they’ve ever received, and insights to help grow brands and businesses.

After nearly a decade of working at agencies and in marketing and communications in the entertainment industry, Claire Paull made the most important career decision of her life. In 2011, she left a role that she loved to join two female entrepreneurs who had an idea for a startup called Birchbox.

“It was an idea that really resonated with me, and I felt the customer pain point they were trying to address,” Paull says of the beauty subscription startup. “I took a huge leap to abandon this career that I had been building to do something that felt risky. And it ended up being the most important career decision I made because it showed me that I could be a broader …

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