Inside the rise of Salt Lake City’s women entrepreneurs [Video]

This story is part of CNBC’s quarterly Cities of Success series, which explores cities that have transformed into business hubs with an entrepreneurial spirit that has attracted capital, companies, and employees.

Fewer than 15% of businesses in Salt Lake City, Utah, are owned by women, one of the lowest reported proportions in the United States, according to the latest data from the U.S Census Bureau. Still, there are efforts to empower women to start their own companies.

When Tessa Arneson opened a small Pilates studio in 2015, she noticed clients frequently asking for local service recommendations, prompting her to think about creating a network of related businesses.

“My dream was to jump away from corporate America and go and give people a little slice of happiness,” said Arneson, Maven co-founder and CEO.

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