In this Google Analytics 4 and Shopify tutorial, I share how to install google analytics 4 on Shopify in 2023. This is updated for May 2023.
The cut-off date when Universal Analytics stops working is July 1st 2023. So, installing the new Google Analytics 4 is vital!
There is a new way to setup Google Analytics 4 with Shopify. Last year you had to embed the GA4 code into the liquid theme on your website (a little complicated).
However, now you can simply use the Google Channel app on Shopify and this will automatically setup everything so you can start tracking important activities happening on your website like conversions!
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► Here are some relevant resources from this Google Analytics 4 and Shopify tutorial:
Here is the old method for connecting GA4 with Shopify:https://youtu.be/Koz-ZUTy_I8
Learn how to create a Shopify store:
Learn how to list and sell digital products on Shopify:
► Today we navigate through the below chapters for this Google Analytics 4 and Shopify tutorial:
01:12 Getting started – Shopify
01:43 Remove the old code
03:29 Add new app: Google Channel
04:35 Setup Google Analytics 4 account
05:41 Create new property (if you no not have GA4 setup)
06:57 Select GA4 property on Shopify
07:53 Test connection
09:49 Learn how to use Google Analytics 4.
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Thanks for watching and enjoy!