How B2B Marketers Can Get More Leads from Content in 2023 [Video]

You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy.

That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips on how to optimize your content to generate more leads, you can also increase traffic, brand awareness, sales revenue and more.

Quick Takeaways

• 91% of B2B marketers use content marketing to gain new leads and spread the word about their business. 
• 30% of marketers reported that content has the highest ROI of any marketing channel
• Content marketing costs 62% less than traditional marketing and creates 3x more leads
• 80% of consumers are more likely to buy with a company that offers a personalized experience

Any B2B marketer can implement a content marketing strategythat sets their business up for success, and it’s simple when you optimize your …