Dragons’ Den’s ‘best deal’ in show’s history saw cast double investment a year after show | Personal Finance

Dragons’ Den’s ‘best deal’ in show’s history saw cast double investment a year after show | Personal Finance | Finance [Video]

Dragons’ Den: Investors shocked by entrepreneurs’ valuation

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The co-founders, Will Hodson and Henry De Zoete, entered the Den in 2018 seeking £90,000 in return for one percent of their business ‘Look After My Bills’. Look After My Bills, which offers an automatic ongoing switching service for gas and electricity, secured a £120,000 investment for three percent of the business.

Look After My Bills minimises the price people pay for gas and electricity as they knew “people get ripped off”.

They said the service helps people switch providers and save money. Once signed up, customers would be switched to the best deal automatically each year.

All five Dragons wanted to invest in their service and it quickly became very …

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