Part 1: Content Marketing Winning Strategies for Brand Growth with Joe Pulizzi, Co-Founder of CEX
In Part 1 of this episode, Tejas is joined by Joe Pulizzi to discuss how brands can win at content marketing in 2022, why you should focus on one specific niche to build your audience, and how to approach social media channels.
Joe is the Founder of multiple startups, including the CEX: Creator Economy Expo, The Tilt, and The Orange Effect Foundation, and is the bestselling author of seven books like Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine.
- 4:10 – 8:14 – Content Marketing Tips – First and foremost, focus on doing one or two things well. Start with one form of content or channel, understand your particular audience, and set up something to differentiate yourself. After you become good at that, you can try and diversify.
- 8:14 – 12:59 – Consistency and Partnerships …