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The story behind the first employment network for people with Down Syndrome on LinkedIn [Video]

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Motivation and Empowerment

Winning The Drum Awards for Social Purpose in the Social Media For Good category was FCB Canada for the Canadian Down Syndrome Society with a campaign called ‘Inployable’. Here’s the award-winning case study.

As people with Down syndrome become adults, employment is an important part of gaining independence. Being employed means not only earning an income; but research showed it has other lasting impacts such as learning new skills, building connections with others, improving self-confidence and a sense of self-worth.

North America is facing a historic labour shortage—with over nine million open jobs—and employers are in desperate need of hard-working and reliable employees. Despite this, over 50% of people with Down syndrome struggle to find meaningful, paid employment.

To foster true inclusivity for individuals with Down syndrome seeking work, we needed to make space for them on the same platform as all other job seekers and prospective employers: Linkedin. Introducing …

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